Valuemags is a company based in Chicago, Illinois who is in the business of providing magazine subscriptions to their customers. They offer hundreds of different ones with different price points some of them are even free. Even with such a great value proposition, Valuemags is faced with the issue of online visibility.
There are many ways customers can find you online. Social media is one of them, affiliates and referral sites is another. Being found on search engines is another way of bringing in new traffic. The two ways to be able to do soi s through PPC and SEO. Pay-per-click is the fastest way to show up for certain keywords you want people to find you under and can lead to a better chance of conversions. Search engine optimization is the other way to be found on search engines but it can take a lot of time and effort to rank for keywords especially if they are ones lots of people are looking to rank for as well.
When Valuemags is searching for potential keywords to rank for, they have to do their research first. According to a new report, relevancy and proof terms are the most important aspect of high ranking sites. If you want to rank for a keyword like magazines, it is best to write about words that are similar to it. Just like if you want to write about the newest tech product coming out, naturally you will use words like apps, technology and future. In a nutshell if you use these words in a text, i twill show Google that you are using a sufficient scope of words that relate to the main topic.
The second element that Google looks for are proof terms as discussed earlier. What this means is that there has to be certain words you must include in your text when writing about a topic. If you’re writing about a magazine like Today’s Parent, words like subscription and article tell Google that you are in fact talking about the topic of magazines. Using the combination of relevant and proof terms will get your pages to rank higher on search engines. In order to write an article on a certain topic, getting the right relevant and proof terms can be a challenge since Google does not provide a list to the public.